Super Bowl advertisers are learning how to have fun again.
After bleakening last year's airwaves with such downers as a lost puppy, Internet bullies, a domestic violence PSA and, most memorably, Nationwide's now-infamous dead child, marketers are expected to go easy on the tear-jerkers and find their sense of humor during Super Bowl 50 next week.
Bud Light will suit up comedians Seth Rogen and Amy Schumer for a mock-election; Shock Top has signed Silicon Valley star T.J. Miller for what he boasts will be the "greatest Super Bowl ad of all time;" Skittles has tapped Steven Tyler for what will undoubtedly be a characteristically wacky spot; and Snickers is rumored to have talked to Steve Harvey about self-mockingly reprising his Miss Universe gaffe. Read more...
More about Advertising, Business, and Super Bowl 50
No comments:
Post a Comment