As far as Super Bowl ads go, it's hard to go wrong with a horde of wiener dogs.
This year, Heinz dressed dozens of dachshunds as hot dogs and sent them bounding eagerly across a meadow towards the welcoming arms of people in condiment costumes as a sentimental rendition of "Without You" plays in the background. A 30-second version of the extend cut ad released Friday will run during the third quarter of the Super Bowl.
"It was certainly something that required quite a bit of orchestration in terms of having dozens of wiener dogs," Heinz marketing vp Michelle St. Jacques told Mashable. "We had to make sure we got them all running in the right direction." Read more...
More about Advertising, Business, and Super Bowl 50
No comments:
Post a Comment