Dov Charney's new clothing company sounds just like American Apparel

Dov Charney, controversial ex-CEO of American Apparel, is venturing back into the fashion industry. And it seems he's sticking to what he knows best.

Charney is reportedly collaborating with Chad Hagan, of operation management firm Hagan Capital, on a new clothing brand. The new business will focus on providing basic American-made clothing to men and women. Sound familiar? That's because American Apparel already exists. Charney created it in 1989.

As of now, little is known about the new label

“What’s important to us now is we’re able to form this new venture and put Dov at the helm and we’re going to do basics again," Hagan told Women's Wear Daily. "We don’t want to just start with some funny, online brand. We’re going to do what Dov does best and then establish a robust e-commerce system." Read more...

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