Alaska Airlines is overhauling its look for the first time in 25 years

Alaska Airlines unveiled its first redesign in 25 years this week.

The redesign will soon appear on all aspects of the airline, including the plane cabin interiors, employee uniforms, digital marketing, at the airports and on credit and membership cards.

The major visible changes include a more streamlined logo, revamped Eskimo icon and new color palette.

"Our refreshed brand really is an evolution, not a revolution, of Alaska Airlines," Sangita Woerner, vice president of marketing, said in a statement. "It's now time to show up to our customers in a bigger, brighter way."

The eskimo — the airline's emblem since first appearing on the tail in 1972 — got his first update. In 1988, when the airline last tried to update the icon, residents of the states of Alaska called for a resolution, named “Don’t Touch the Eskimo”. Read more...

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Source: Mashable.com